Where is Mobility as a Service heading in the 20s?
Mobility-as-a-Service (MaaS) is constantly evolving. The development of new apps and technologies is changing the way we travel and has made using public transport and ride-sharing easier and more accessible than ever before.
New legislations that promote the implementation of MaaS in cities, such as the Act on Transport Services, introduced in Finland in 2017, and France’s Mobility Orientation Act of 2019 show how Europe is leading the charge toward frictionless urban mobility. In the UK, we are constantly working to improve our public transport system, but to really meet the demands of 2020’s passengers, there needs to be an increased focus on MaaS and complete interoperability across our networks.
The key to implementing successful MaaS schemes 2020 is collaboration. Not only can we expect to see more transport operators working together to unlock the potential for passengers to travel across various modes of transport with one ticket, but we will also begin to see the emergence of collaborative digital platforms. These platforms will integrate popular MaaS tools into one unified app so that passengers can plan routes, pay for travel and book multiple transport options seamlessly.
The 2020s will see the industry move beyond the need for seamless travel across the transport network. As an industry we need to take vital steps towards enabling multi-modal travel across fully interoperable transport systems. That is where collaboration and technology meet. We need to start thinking about offering passengers a completely uninterrupted journey from door to door, without having to juggle separate tickets and switch between multiple apps and platforms. Everything should be accessible in one place, and in this new decade that one place is the smartphone.
With its ability to act as a ticket, ticket machine and journey planner, smartphones are central to making public transport easier to navigate and shortening journey times. Offering the option of mobile ticketing enables operators to better meet the demands of today’s passenger, who wants to access everything they need for their journey with a click of their smartphone.
Taking the idea of frictionless, door to door travel further, we expect to see the emergence of intercity MaaS schemes in the coming years. UK residents and visitors will one day be able to book a plane, bus or train from one city, arrive in another city and effortlessly connect to the latter’s transport network.
As MaaS continues to develop and evolve, technology, including mobile ticketing, remains central to the goal of creating an interoperable, easy-to-use transport system. Without the ability to buy tickets and access public transport via a smartphone, seamless travel through a shared mobility ecosystem would not be possible and a fully connected public transport network would not be within reach.
To find out more about the role of smart ticketing in MaaS, download our whitepaper: ‘Why ITSO plays a fundamental role in MaaS’.